BI Weekly 5: Boating safety crackdown
Christopher Gerber (CGerber@BoatingIndustry.com)
August 28, 2012
Filed under Weekly 5
Editor’s Note: This is the second edition of the BI Weekly 5 – a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. More momentum for boating safety laws
As we head into the busy Labor Day weekend, another boating accident is putting the spotlight on boating safety. Donald H. Dwyer Jr., a member of Maryland’s House of Delegates, has admitted he was drinking before a boat crash on the Magothy River that injured six people.
It’s the latest high-profile incident this summer that has prompted lawmakers across the country to call for more regulations. It’s part of a trend toward more safety regulations:
- N.Y. State Senator Charles Fuschillo Jr. has introduced a bill calling for tougher BUI laws and requiring boating safety training prior to operating a boat after a series of accidents there, including the Oyster Bay 4th of July capsizing of a boat full of revelers.
- A series of accidents on Lake Lanier near Atlanta – there have been 96 “boating-related incidents” and nine related fatalities, according to the Georgia DNR – has prompted more calls for boater licensing and safety training in Georgia.
- Several other states, including Nebraska, Virginia, South Dakota and Mississippi also have seen proposals for increased licensing and training standards come up this year.
2. When a recovery isn’t a recovery
Officially, the recession ended in June 2009, but it’s hardly seemed like a robust economy. A new study by Sentier Research puts some numbers to that feeling.
Using Census Bureau data, Sentier estimates that inflation-adjusted household incomes have fallen 4.8 percent (through the first half of 2012) since June 2009 – well above the 2.6 percent decline during the official recession period of December 2007 to June 2009. Since 2000, household income has dropped 8.1 percent.
3. Consumer confidence down
Consumer confidence is at its lowest level since November 2011, according to The Conference Board index released today. Confidence dropped from 65.4 in July to 60.6 this month, with the biggest change coming from an eight-point drop in the portion of the index that measures future expectations.
That follows last week’s Bloomberg Consumer Comfort Index, which was at its lowest level since January.
On the other hand, the other major consumer sentiment index, from the University of Michigan, had a preliminary August reading of 73.6, its highest level since May. The final August number comes out Friday.
4. Mobile marketing
Are your email promos, newsletters and customer messages optimized for mobile?
If not, you could be missing out. A new report from eMarketer looks at several stats about email marketing, but one of the key takeaways may be that 36 percent of emails are now opened on a mobile device. At the same time, open and click-through rates continue to decline, so there are plenty of challenges if you want to market that way.
5. 9 tips for running successful Facebook contests
One of the most popular ways to generate interest on Facebook is to give something away. But how do you use a contest to generate real business? Social Media Examiner offers 9 tips for making a giveaway work.
Tip one: Decide if you really need a contest. Don’t do it just because it will help gain “Likes.” Will it help your business?