BI Weekly 5: The outlook for unemployment
Christopher Gerber (CGerber@BoatingIndustry.com)
September 4, 2012
Filed under Weekly 5
Editor’s Note: The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. Where does unemployment go?
The big story coming up this week is the August employment numbers, with the consensus being for a small gain. ADP’s private sector numbers come out Thursday, After July’s gain of 163,000, consensus outlook is 149,000 jobs created. The official government numbers (which include the private and public sectors) are due Friday, with a forecast of 125,000, down from 163,000 in July. Continued weak employment growth would continue to put pressure on consumer confidence, as we saw last week.
2. NMMA takes boating message to conventions
After a successful event last week at the Republican convention, NMMA is hosting another event today at the Democratic convention. NMMA’s goal is to educate legislators about the economic impact of the boating industry. At least one candidate is on board: Mitt Romney spent part of his Labor Day weekend on the water.
3. Twitter unveils more targeted advertising
Twitter is now allowing advertisers to pinpoint their ads to people based on 350 different interest categories. Combined with Twitter’s local targeting, this could be a powerful tool for boat dealers and other local retailers.
4. Crafting a social media policy
It’s incredibly important to have a social media policy in place for your employees, governing how they can use it and what they can say about your company, fellow employees and customers. At the same time, you have to be careful your policy doesn’t violate labor laws. Attorneys Jacqueline Scott and Steven Semler offer some tips on what to (and not to) include in your policy.
5. Why you should send your e-newsletters on the weekend
The conventional wisdom is that you should send out your e-newsletters or other email to clients on, say, a Tuesday morning, while avoiding sending evening or weekend missives. Marketing consultant Linda Formichelli offers a counter-argument on how off-hour mailings can help you stand out.