Weekly 5: Making successful hires that last
Christopher Gerber (CGerber@BoatingIndustry.com)
January 22, 2013
Filed under Weekly 5
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. Making successful hires that last
Most companies spend a ton of money on finding good employees – and then leave them out to dry without enough training. In fact, Neal Harrell of industry recruiting firm Brooks Marine Group recently said that not having an effective onboarding process is one of the biggest mistakes he sees companies make.
Inc. offers five easy steps to starting an onboarding program to make sure your next hire isn’t a waste of money and effort.
2. 10 marketing rules from Super Bowl ads
We’re less than two weeks from the advertising extravaganza of the year as the 49ers and Ravens face off February 3. While the big budgets and over-the-top ideas may not seem to have a lot to do with traditional marketing, a closer look shows that there are marketing tips any business can benefit from.
Bloomberg’s Businessweek takes a look at 10 of them.
3. BRP looking for $1 billion loan
Bombardier Recreation Products, the Bain Capital-owned maker of Sea-Doo and Evinrude products, is seeking a $1.05 billion loan to fund a dividend and refinance debt, Bloomberg reported.
BRP exited the sport boat market last year, citing declining demand for boats since 2007.
4. How to use Twitter for business
Still not sure how messages of 140 or fewer characters can help your business? Social Media Examiner offers a good crash course in this article and podcast that talks about some of the best tools and top methods for promoting your company.
5. 10 lessons for selling your business
If your exit strategy is selling your business to someone else, be prepared for plenty of problems. Most people find the experience doesn’t go as easily as they had hoped, whether it’s financing challenges or difficulty making a smooth exit. The You’re the Boss blog has been following the experience of one owner in a series of posts, the most recent of which offers 10 hard-learned lessons on selling your business.