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News
MasterCraft Adds The Boat Shack to Dealer Network
MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc. subsidiary and towboat brand, announced that The Boat Shack will join the MasterCraft dealer network with a new location in Idaho Falls.
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Features
40 Under 40 Submission Deadlines Extended
The entry deadline for our annual 40 Under 40 awards program has been extended by one week! You now have until Wednesday, February 25th to nominate a young, outstanding leader in the recreational boating industry.
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Best Practices
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Best Practices
Marketing to Multiple Generations Under One Roof
Independent retailers increasingly serve three, sometimes four, generations within a single transaction. A grandmother evaluating comfort features, a parent focused on durability and price, or a teenager concerned with style and social perception can all…
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Blog Spotlight
Saying goodbye to old ways in the new year
Dealers are challenged to refine their processes and follow-up practices to boost sales and build lasting customer loyalty.
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News
Service, storage and subscription: The hidden profit engines
These hidden engines keep dealerships healthy when interest rates are high, consumer confidence is low and walk-in traffic feels more…
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Features
2024 Women Making Waves
By Boating Industry Staff Now in its seventh year, Women Making Waves is Boating Industry’s…
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