Average age varies greatly by segment, brand

Jonathan Sweet, Editor-in-Chief
June 14, 2013
Filed under Features

Our July issue looks at the average age of new boat buyers across multiple segments and brands in new research from Info-Link, provided exclusively to Boating Industry.

No surprise: The market continues to age.

We tackled some of the major segments – runabouts, pontoons, bass boats, ski and small cruisers – in the print edition. Click here to read the main article, Hope in the aging buyer. Here are some of the other segments and brands match up. (Averages are over the past five years.)

Inshore Fish

Average buyer age across category: 50.3 years old

Average age by brand:

• Shearwater 48.0
• Mako 48.2
• Seafox 48.3
• Pro Line 48.5
• Pathfinder 49.1
• Sailfish 49.4
• Hydra Sports 49.8
• Everglades 50.2
• Sea Hunt 50.3
• Trophy 50.3
• Nautic Star 51.0
• Scout Boats 51.3
• Carolina Skiff 51.5
• Key West 52.2
• Boston Whaler 53.0
• Grady White 57.4

 

Offshore Fish

Average buyer age across category: 51.5 years old

Average age by brand:

• Yellowfin 48.1
• Contender 48.4
• Sea Vee 48.8
• Hydra Sports 48.9
• Jupiter 52.1
• Everglades 52.6
• Boston Whaler 53.6
• Intrepid 53.7
• Pursuit 54.5
• Grady White 56.0

 

Large Cruiser

Average buyer age across category: 50.6 years old

Average age by brand:

• Crownline 47.7
• Rinker 48.7
• Larson 49.6
• Four Winns 49.9
• Bayliner 49.9
• Chaparral 50.5
• Sea Ray 50.7
• Cobalt 51.0
• Formula 51.7
• Regal 52.0
• Monterey 52.2
• Chris Craft 52.2

 

Yacht

Average buyer age across category: 52.9 years old

Average age by brand:

• Fountain 48.9
• Donzi 49.0
• Rinker 50.2
• Silverton 51.7
• Formula 52.3
• Chaparral 52.4
• Sea Ray 52.7
• Four Winns 53.2
• Regal 53.3
• Meridian 53.7
• Carver 54.3
• Cruisers 55.1
• Tiara 57.6

 

Auxiliary Sail

Average buyer age across category: 56.3 years old

Average age by brand:

• MacGregor 53.7
• Jeanneau 54.2
• J Boats 55.2
• Hunter 56.1
• Beneteau 57.4
• Catalina 57.5
• Island Packet 58.3

For more market data, be sure to visit www.info-link.com.

 

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