New Crestliner Vision allows for deep customization

Brunswick Corporation
January 14, 2014
Filed under News

OTSEGO, Minn. – For the first time in the marine industry, consumers can fully customize their boat to fit their on-water ambitions right at the dealership.  Introducing the Crestliner 1600 Vision-boating’s next game changer.  This affordable 16-foot aluminum boat comes with Crestliner’s superior durability and performance.  But it goes a step beyond, bringing the customization process from the factory floor to the sales floor.

“We are thrilled to introduce the Vision because it is going to revolutionize the consumer experience,” Crestliner President Cecil Cohn said.  ”Straight from the factory, the Vision offers everything a customer needs, like safety, power, performance and durability.  But now, on the sales floor, they can build their dream boat into what they want; whether that’s a hardcore fishing vessel or a powerful watersports craft.”

The standard build-in-the-factory forms the durable foundation of the Vision.  That begins with a completely redesigned deep-V hull, sporting a variable-degree deadrise for precise handling in all conditions.  Extended reverse chines act as stabilizers for quicker time-to-plane and a smoother ride, while work-hardened sidewalls and a double-welded transom strengthen the infrastructure.

On deck, the large open cockpit allows for multiple seating arrangements with room for up to five passengers.  An all-new fiberglass console design caters to both fishing and watersports enthusiasts alike for greater control and unmatched on-water adaptability.

“The design out of the factory is focused on simplicity and performance,” Crestliner Product Manager Christine Bush said.  ”The base model is a strikingly powerful boat by itself, but by offering bundled and custom options that can be implemented in the dealership with relative ease, each customer can design and grow into their perfect boat over time.”

At the dealership, customers can decide between a fish or sport package along with other popular options.  The Vision can then be outfitted immediately rather than waiting for factory installation.  The Fish package option includes a two-bank battery charger, additional seat pedestal, aft jump seats and a MotorGuide trolling motor.  The Sport package includes a swim platform and ladder, removable ski pylon, aft jump seats, and a Jensen stereo with speakers.

“Everyone has a perfect vision of how they want to spend time on their boat.  That could be hooking trophies with best friends.  It could be carving out of the wake on the end of a towrope,” Cohn said.  ”At Crestliner, our vision wasn’t just to build a simple, durable, powerful and affordable boat.  We wanted something that could adapt right away to our customers’ needs.  That’s why our original vision was aptly named the Vision-and with its unbelievable capability to customize, it is designed to fulfill your vision.”

The Vision will be available for purchase on January 11.  For more information, please contact your nearest Crestliner dealer.

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