USWatercraft appoints VP of Marketing & Communications
March 18, 2014
Filed under News
|WARREN, RI (March 18th, 2014) - USWatercraft LLC, the parent company of six luxury brands including Alerion Yachts, True North Yachts and C&C Yachts has expanded their management team with two new hires: Sarah Fawle as Vice President of Marketing & Communications and Nick Fawle as Head of Project Management.
In their new roles, Sarah and Nick will further develop and drive USWatercraft’s portfolio of brands with the top priority being excellence in customer service and continued product innovation that the company is renowned for.
“We are thrilled to have Sarah and Nick in the USWatercraft family,” says Randy Borges, USWatercraft President. “Bringing Sarah and Nick onto the team demonstrates our strong commitment to USWatercraft’s rapidly expanding dealer network as well as our dedication to Product Development. Having recently announced four new models: the True North 50, True North 34Mkll Outboard Express, the C&C 30 and Redline 41, the timing couldn’t be better.”
Sarah and Nick bring over 20 years of combined experience in the Marine Industry, managing companies and brands in Europe as well as the USA. “It’s an extremely exciting time to be joining USWatercraft,” says Sarah Fawle, who brings 15 years of brand management leadership experience to USWatercraft. Most recently, she served as Director of Marketing for Morris Yachts where she was responsible for the company’s global marketing strategy and implementation. She continues, “USWatercraft’s strong growth trajectory and commitment to product diversification in the market is phenomenal and I look forward to integrating their premium brands and building on their strong reputation for customer service and product quality.”
Nick Fawle is to be USWatercraft’s first dedicated Project Manager and will focus on providing seamless correspondence between dealers, customers and the factory throughout the build process. “From the first barrel of resin being opened to hoisting the sails on the first cruise” says Mr. Borges, “Nick will ensure the communication between the factory and client is transparent and frequent, providing the attention to detail that our customers expect”. Nick’s diverse background includes customer service and project management roles on the coasts of Spain, southern France and here in the USA, as well as extensive cruising and racing experience on both sail and power boats. “I am excited to be joining USWatercraft who are so well known for their product quality, leadership in the industry, and commitment to client-service” says Mr Fawle.\
“We are extremely pleased to add Sarah and Nick to our team. With their impressive careers and passion for the Marine Industry we are better positioned to ensure our customers enjoy the yachting lifestyle they desire. Sarah and Nick will help us provide the ultimate luxury boating experience for our customers while leveraging the history and heritage of our strong brands in today’s recreational boating marketplace,” says Mr Borges.