BEP Marine announces brand transition plans
May 27, 2014
Filed under News
AUCKLAND, New Zealand — BEP Marine, the global leader in marine power management products, today announced plans to transition BEP Marine power components to the Marinco by BEP brand and its CZone™ digital switching technology products to the Mastervolt brand.
“BEP Marine is part of a worldwide marine electrical systems and components company that includes strong legacy brands Marinco and Mastervolt,” said Jarrod Sagar, Site Leader New Zealand. “The company has diligently formed a cohesive global marine business focused on providing customers with industry leading electrical product solutions, service, and support. As part of the ongoing integration, we will consolidate and build on the strength of our key marine brands which will support and expand our power management product lines.” The Marinco by BEP brand will represent the marine electrical component products segment and the Mastervolt brand will be the symbol of marine electrical integrated systems. “The co-branding of the Marinco and BEP names will be ongoing,” added Jarrod Sagar.
The brand transition will impact product packaging, collateral materials, signage, POS displays, trade shows and general marketing materials.. In addition, the company’s website bepmarine.com will convert to Marinco.com, and BEP’s CZone digital switching technology products will appear on Mastervolt.com.
“It is important that we listen to our customers’ needs, that we continually innovate and we will do so under the Marinco, Marinco by BEP and Mastervolt brand names,” said G.R. Schrotenboer, Global Marine Business Unit Leader. “Marinco and Mastervolt are leading global brands known for quality, innovation and technology. As we move forward, the brand consolidation with BEP Marine will provide a clear product and market strategy for our marine and mobile group.”