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The 2012 Top 100 Dealers

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Kelsey Houle
December 1, 2012
Filed under Features, Top Stories

Learn how the top dealers are setting the pace for the marine industry.

Industry statistics show that 2011 was a year of slow recovery for the battered boating industry.

For the Top 100, things were even better, as 2011 proved to be a year of robust growth for the top boat dealers in North America. And although we don’t have those final numbers yet, they were also very optimistic about how 2012 was shaping up.

The Top 100 Dealers embraced the challenges of our industry’s new reality and reshaped their businesses to meet them, from adding new revenue streams to adopting new brands to finding the right marketing mix.

More than three-quarters of the Top 100 increased revenue in 2011, compared with 63 in 2010. The Top 100 sold nearly 4,000 more boats in 2011 than 2010 – an increase of 28 percent. Dealers increased sales in every boat category except used outboards and used sailboats.

As a group, the Top 100 far outpaced the growth in the industry, which as a whole had 6 percent growth in 2011 to $32 billion, according to the National Marine Manufacturers Association (NMMA).

The Top 100 alone accounted for $1.1 billion in total revenue – an increase of 16.4 percent from the 2011 list. That number climbs to almost $1.8 billion when our three Hall of Fame companies are included.


The 2012 Top 100 Dealers:

Action Water Sports—Hudsonville, Mich.

Advantage Yacht Sales—Newburyport, Mass.

Atwood Lake Boats, Inc.—Mineral City, Ohio

Austin Boats & Motors—Lakeway, Texas

B & E Marine—Michigan City, Ind.

BMC Boats—Longwood, Fla.

Boat Town, Inc.—Austin, Texas

110% » Sales increase after Breath’s Boats & Motors added a new marketing coordinator

Boaters Exchange—Rockledge, Fla.

Boats Incorporated—Niantic, Conn.

Bosun’s Marine—Mashpee, Mass.

Breakwater Marine —Surrey, British Columbia

Breath’s Boats & Motors—Bay St. Louis, Miss.

Bryan’s Marine—Vidalia, La.

Buckeye Marine—Bobcaygeon, Ontario

Candlewood East Marina—Brookfield, Conn.

Castaway Marina —Queensbury, N.Y.

Causeway Marine—Manahawkin, N.J.

Clark Marine—Manchester, Maine

Cleveland Boat Center—Cleveland, Tenn.

Colorado Boat Center—Loveland, Colo.

Davey Marine Center—Fort Lauderdale, Fla.

Deep Creek Marina—McHenry, Md.

Desmasdon’s Boatworks—Pointe au Baril, Ontario

Don’s Marine—Lodi, Wis.

Dry Dock Marine Center—Angola, Ind.

Farm Island Repair and Marine—Aitkin, Minn.

Fogarty’s Lake Flower Marina—Saranac Lake, N.Y.

Gage Marine—Williams Bay, Wis.

“We secret shop our competitors to see what they offer, how they conduct their business, pricing, products and facilities. Sometimes we find good ideas that we can incorporate, but mostly it shows us how we stand out from them.” – Ben Hatherley, general manager, Gordon Bay Marine

George’s Marine & Sports—Ottawa, Ontario

Glencove Marina—Lake Ozark, Mo.

Gone Fishin’ Marine, Inc.—Dixon, Calif.

Gordon Bay Marine—Mactier, Onatario

Gordy’s Lakefront Marine, Inc—Fontana, Wis.

Grand Pointe Marina of Lansing—Dimondale, Mich.

Hagadone Marine Group—Coeur d’Alene, Idaho

Hall Marine Goup—Lake Wylie, S.C.

Hampton Watercraft and Marine—Hampton Bays, N.Y.

Hayes Marine—Appling, Ga.

Hoffmaster’s Marina, Inc.—Woodbridge, Va.

Hurst Marina—Manotick, Ontario

Irwin Marine —Laconia, N.H.

40% » Share of used boats Jet Ski of Miami pre-sells before they arrive at the dealership through its “hit list” of most-wanted boats

Jet Ski of Miami & Fishermans Boat Group—Miami

Kelly’s Port—Osage Beach, Mo.

Lake Union Sea Ray—Seattle

Lake Viking Marine—Gallatin, Mo.

Laurel Marina—Bristol, Tenn.

Legendary Marine—Destin, Fla.

Lodder’s Marine—Fairfield, Ohio

Lynnhaven Marine—Virginia Beach, Va.

M&P Mercury Sales —Burnaby, British Columbia

Maple City Marine—Chatham, Ontario

Marina Fortin—Saint-Paul-de-l’Île-aux-Noix, Quebec

Marine Center of Indiana—Indianapolis

Marine Sales of Pickwick—Counce, Tenn.

Marine Specialties Boat Sales & Service Center—Sparks, Nev.

Miami Nautique International—Miami

N3 Boatworks—Indianapolis

North Texas Marine—Gainesville, Texas

Oak Hill Marina—Arnolds Park, Iowa

Omaha Marine Center—Omaha, Neb.

Paris Marine —Peterborough, Ontario

Parker Boat Company—Orlando, Fla.

Parks Marina—Okoboji, Iowa

Port Harbor Marine—South Portland, Maine

Port Sandfield Marina—Port Sandfield, Ontario

73%, 68% » Increase in April and May sales after Russell Marine decided to increase its emphasis on boat shows

Pride Marine Group—Bracebridge, Ontario

Quality Boats of Clearwater—Clearwater, Fla

Rambo Marine—Hazel Green, Ala.

Rayburns Marine World—Kelowna, British Columbia

Reed’s Marine—Delavan, Wis.

Regal & Nautique of Orlando—Orlando, Fla.

Russell Marine—Alexander City, Ala.

Russo Marine—Medford, Mass.

Sea Ray of Cincinnati/Sea Ray of Louisville—Cincinnati, Ohio

Seattle Boat Company—Seattle

“People want to do business with someone they like, trust, and respect. Building that rapport and trust is the key ingredient to success, especially in a down market.” – Andy Howitt, president, Shipyard Marine

Shipyard Marine—Green Bay, Wis.

Short’s Marine—Millsboro, Del.

Singleton Marine Group—Buford, Ga.

Ski & Sports—Rogers, Ark.

Skyline Marina—Orillia, Ontario

South Austin Marine—Austin, Texas

South Florida Mastercraft—Boynton Beach, Fla.

South Shore Marine—Huron, Ohio

Spicer’s Boat City—Houghton Lake, Mich.

Spring Brook Marina—Seneca, Ill.

Strong’s Marine—Mattituck, N.Y.

SunDance Marine —Fort Lauderdale, Fla.

Texas Marine—Beaumont, Texas

The Boat Shop—Tafton, Pa.

The Great Outdoors Marine—Lavalette, W.V.

The Sail & Ski Center—Austin, Texas

The Sportsman—San Benito, Texas

Tobler Marina—Hayden, Idaho

Town and Country Marine—Lakefield, Ontario

Traverse Bay Marine—Taverse City, Mich.

Vallely Sport & Marine—Bismarck, N.D.

Vincent Payne Marine—Pointe-au-Baril, Ontario

WakeSide Marine—Elkhart, Ind.

Wayzata Marine—Wayzata, Minn.

Woodard Marine—Hydeville, Vt.

 

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