Featured Boating Content



How to sell more boats at higher margins with a ‘Shock and Awe’ package

Last time we talked, I told you about the 24/7 Selling Machine I created to take me from a “No Boat Selling Son of a Gun”... 
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Weekly 5


Weekly 5: Yamaha expanding jet boat production, adding employees

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Yamaha... 
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Do you have a work best friend?

Do your employees have a work best friend? If the answer is no, you may be risking decreased productivity, a lack of passion and... 
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Jonathan Sweet

At the Helm: A decade of Top 100

This month we honor the Boating Industry Top 100 – the best boat dealers in North America. But as we celebrate the 10th year of the program, it’s worth remembering the... read story

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In This Issue

Gordys1-Whowell_1474 FULL FRAME RT EJC-610x300

2014 Dealer of the Year: Gordy’s Lakefront Marine

Gordy’s Lakefront Marine For 60 years, family has been at the center of what makes Gordy’s Lakefront Marine successful. What Gordy Whowell started on Wisconsin’s Lake... read story

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