Featured Boating Content

Features

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Marketing and sales ideas that get us into trouble

Marketing and sales initiatives are a company’s lifeblood. Yet, the top leadership in many companies harbors serious doubts... 
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Weekly 5

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Weekly 5: Sportsman Boats doubling plant size

The BI Weekly 5 is a collection of news, tips and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.   1.... 
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Blogs

selfie-Nick

Finding what resonates with Bit.ly

In our social media webinar yesterday, there was some talk about analyzing fan, follower and customer data. To me, it’s one... 
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Product Showcase

Columns

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Dealership déjà vu

It feels like just yesterday that we were using the words, “technician shortage” to describe one of our industry’s biggest challenges. Well, here we are again. The phones... read story

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In This Issue

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85 years of boating history

A look back at more than eight decades of the boating industry It was 85 years ago this month that Boating Business was launched as “The Trade Journal of Boats and Motors.”... read story

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